Award winning ads 2011

BMW and Audi ad war.

Hilarious and clever print ads.

The biggest mistakes logo designers make!

01. Slavishly following trends

This VH1 logo was bang on trend when it launched 10 years ago, but looked very dated by the time it was replaced in January this year.

Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur.

Rather than choose the popular flavour of the month, think about what's more likely to have longevity for your brand. For example, the current logo of the BBC (shown below) has been around since 1997, yet still has not become dated.

 

 The current BBC logo is now 16 years old and still looks fresh.

02. Overdoing colour

The logo for the Polish Presidency has been criticised for using too many colours.

Overdoing colours will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. Try to keep colours under a maximum of four and if your client requests lots of colours, try to use logical combinations and remember colour psychology. 

03. Failing to make the logo transferable

This logo for Brooklyn Public Library was replaced earlier this year - partly because it didn't reduce down well on mobile devices.

Keep in mind that your logo will need to be transferrable across a range of different mediums. Make sure that the colours, size and overall design will work on printed materials such as signs and T-shirts, as well as across various technology touchpoints such as websites and mobile sites. 

Source - http://www.creativebloq.com/logo-design/mistakes-2131959 

Top 10 Logos of The World

#1 World Wildlife Fund	#2 Pizza Hut	#3 PepsiCo	#4 McDonald's	#5 Apple
#6 Nike Classic	#7 Atari	#8 Mickey	#9 Playboy	#10 MTV

http://goodlogo.com/top.250/n/10

The Best Logo Type

John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.

1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.

1890-1891 – Extra swirls
For just one year, our logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.

1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.

1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.

1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day. Find out more about the meaning behind this famous white twist here.

2003 – Keeping it real
With the introduction of the ‘Coca‑Cola... Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.

2007 – A classic design
A simple, yet bold, design with a single white ribbon.

2011 – 125 years of happiness
Coca‑Cola's 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.

History of Great logo of Apple

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a frutarian diet. He thought the name was "fun, spirited and not intimidating".

 

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both Janoff and Apple deny any homage to Turing in the design of the logo.

In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.

Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.

The first advertisement of launching of Macintosh was quite adorable.