Monday 4 March 2013
The biggest mistakes logo designers make!
01. Slavishly following trends
This VH1 logo was bang on trend when it launched 10 years ago, but looked very dated by the time it was replaced in January this year.
Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur.
Rather than choose the popular flavour of the month, think about what's more likely to have longevity for your brand. For example, the current logo of the BBC (shown below) has been around since 1997, yet still has not become dated.
The current BBC logo is now 16 years old and still looks fresh.
02. Overdoing colour
The logo for the Polish Presidency has been criticised for using too many colours.
Overdoing colours will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. Try to keep colours under a maximum of four and if your client requests lots of colours, try to use logical combinations and remember colour psychology.
03. Failing to make the logo transferable
This logo for Brooklyn Public Library was replaced earlier this year - partly because it didn't reduce down well on mobile devices.
Keep in mind that your logo will need to be transferrable across a range of different mediums. Make sure that the colours, size and overall design will work on printed materials such as signs and T-shirts, as well as across various technology touchpoints such as websites and mobile sites.
Source - http://www.creativebloq.com/logo-design/mistakes-2131959
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